As part of our promotion of Dublin pubs through the #GreatDubPubs social video campaign, the LVA has partnered with Coors Light for the latest film which is using an innovative approach.
The ads will appear dynamically on Facebook, with the name of the pub advertised changing based on the location of the viewer.
Click below to see an example of the type of video will run as part of the campaign. While this video is tied to a specific pub, during the campaign different pub names will appear, depending on the viewer’s location. This is done through geo-targeting technology.
So if the viewer is close to Pub ABC, then that’s the pub name that will appear in the video. The campaign is specifically tied to LVA member pubs.