A Commemorative Licensed Vintners Association Bicentennial Edition
The LVA and Powers Irish Whiskey have launched Powers 1817 Release, a special, limited edition whiskey commemorating this year’s bicentenary of the Licensed Vintners Association (LVA), the representative body for the publicans of Dublin and one of the oldest trade associations in Ireland. Distilling over 200 years of history and heritage into every bottle, Powers 1817 Release is a 10-year-old, single pot still Irish whiskey, a style of whiskey unique to Ireland and regarded as the truest expression of Irish whiskey. The launch will see Powers Irish Whiskey return to its origins with a special whiskey bottled exclusively for Dublin pubs, for this year only.
POWERS AND THE DUBLIN PUB
Throughout its history, the Powers brand has been an integral part of the Dublin pub experience, a relationship which began in 1791 when founder and publican James Powers set up shop on Johns Lane off Thomas Street in the heart of Dublin’s Liberties. A true entrepreneur, he began distilling his own whiskey which quickly proved popular. The seeds for the great Powers Distillery were sown and as one of the first Dublin distilleries to bottle in house, Powers chose to work with Dublin publicans to build a much-loved brand, continuing to supply whiskey directly by barrel as well as by bottle. For the bartenders of many Dublin pubs, their first job would be ‘tapping the barrel’, watching the golden liquid flow into the bottles, careful not to spill a drop. The aroma of wood and whiskey is indelibly linked with memories and authentic experience only found in Dublin pubs.
When the LVA was established in 1817, Dublin publicans became united under one trade association representing their interests, harnessing a collective power and influence. With strength in numbers under this new body and with Powers continuing to grow as an ever-present part of the Dublin pub, Powers and the LVA share a history in the decades that followed to become beloved hallmarks of our Capital City.
Speaking about the launch, Claire Henry, Powers Brand Manager said “Powers and Dublin’s pubs share a proud history and heritage that began in and continued through the Golden Era of Irish Whiskey in the 19th Century, the Dark Days of Decline in the 20th Century and has continued with the return to the glory days and the new Renaissance of Irish Whiskey in the 21st Century. We look forward to this continued journey with the launch of Powers 1817 Release, an exclusive partnership with the LVA in 2017.” The Licensed Vintners Association’s Chief Executive, Donall O’Keeffe added “The LVA values the continued support of Irish Distillers. We appreciate the importance they have placed on our bicentenary by launching a special edition whiskey expression, Powers 1817 Release to mark this important milestone in our history. We look forward to Powers 1817 being served and enjoyed in the wonderful institution that is the Dublin Pub.”
POWERS 1817 RELEASE
Triple distilled and non-chill filtered, Powers 1817 Release is a single pot still whiskey characterised by full, spicy and wonderfully complex flavours, which personifies the style of whiskey that was renowned the world over and prevalent in the pubs of Dublin in 1817 at the foundation of the LVA. Powers 1817 Release reveals a complex background of barley and oak in its tasting notes*, with aromatic flavours including vanilla, sweet fruits, herbs and spices.
Powers 1817 Release, commemorating Dublin Pub heritage and the 200th anniversary of the Licensed Vintners Association, will be available exclusively in Dublin’s pubs, and only throughout 2017.
POWERS 1817 RELEASE TASTING NOTES*
Nose: Vanilla notes are swiftly fortified by Pot Still Spices. Nutmeg and Black pepper are balanced by fruity notes of Red apple and Black Cherry.
Taste: The initial sip delivers a smooth mouth-coating with sweet fruity notes of Red apple and Citrus zest, balanced with the Herbs and Spices of this style of Pot Still Whiskey. Barley contribution along with American Oak are ever present adding to its complexity.
Finish: The richness of the Spices and Fruit is slow to fade, leaving the final word with the Barley.