The campaign will once again offer free soft drinks to those drivers who stay sober to ensure loved ones get home safely throughout the festive period
Coca-Cola HBC Ireland and Northern Ireland has announced plans for its 14th annual Designated Driver campaign, encouraging the nation to give the ‘Gift of a Lift’ this Christmas to help keep our roads safe and alcohol-free. The award-winning campaign that gives free soft drinks, water or juice to designated drivers will go live from 1st December.
The campaign is backed by the Licensed Vintners Association (LVA), along with the Vintners Federation of Ireland (VFI), the Restaurants Association of Ireland (RAI) and the Irish Hotels Federation (IHF). It is also supported by An Garda Síochána, the Road Safety Authority and Drinkaware. In the North it is supported by the PSNI, Hospitality Ulster and the NI Hotel Federation.
LVA Chairman Alan Campbell, was among those to participate in the launch of the Coca-Cola Designated Driver campaign for 2018. Photo (left to right): Tim Fenn, CEO, Irish Hotels Federation; Matthieu Seguin, General Manager, Coca-Cola HBC Ireland and Northern Ireland; social media influencer Niamh O’Sullivan; Alan Campbell, Chairman, Licensed Vintners Association and Gareth Devlin, National Account Manager, Coca-Cola HBC Ireland and Northern Ireland.
Matthieu Seguin, General Manager, Coca-Cola HBC Ireland and Northern Ireland said: “Our business takes immense pride in supporting road safety throughout the Christmas season. We are delighted to continue our support for designated drivers by providing free soft drinks from our range to those who go the extra mile to ensure their loved ones get home safely.”
Over the past 14 years, Coca-Cola HBC Ireland and Northern Ireland has invested more than €7 million in the campaign to help promote road safety during the Christmas period.
Designated Driver runs from 1st December 2018 to 1st January 2019.
For more information visit www.DesignatedDriver.ie.